So I thought to share some marketing lessons that have been pondering all week: 1) Do not underestimate your competition: Every company has got a vision they are running with, so if you think your passion to make your business succeed is fire, I bet there is someone out there whose own is a raging …
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We were having this educative lecture and the subject of Nokia popped up. To cut the already short story shorter, we all wished on their behalf that they had noted the rapidly changing business environment and adjusted …
Read more “Brace for Change: Shouldn’t have ended as iPhone vs. Samsung war…”
I know what AI can never do! AI won’t help a man make their life choices. Man will himself choose what makes or mars him. This responsibility is exclusive to him. And extends even to the juncture of deciding whether to …
What works for Peter might not work for Paul. It sounds so simple until we need to put it into practice. Instead of painstakingly going through the needs of every audience segment, some marketers find it easier to make assumptions. “Marketing is about fact”, blurted out one of my erudite marketing lecturers who was instructing …
Read more “The Difference Between Cash Cow and Cash Hog Marketing Team”
You have got a message to pass to your audience. On the other hand there is the noise which tend to distract your audience away from the desired action you want them to take. It is like a literal version of The Beauty and The Beast. With the noise, your brand message becomes the enchanted …
Without planning, many contents and people have gone viral. This is why creators might think about being carefree about their creation and posting habits. However, hooks and clickbait are not everything; they will only spark a fire, like many, that is easily quenched. To be consistent, methodical and responsive to change are the factors we …
Read more “Strategies that Keep You Going When Virality Doesn’t”
Wait a minute. What have you done with the data and opinions you gather from your customers? As marketers or business owners, we have the responsibility of not only taking customers’ constructive feedback but also going the extra mile to work on them. Piling them up with no action, or taking excerpts of only the …
Read more “Taking Customer Feedback: The honey is for the doers, not takers!”
There is always a trend to look forward to each passing year. I suppose that some are a result of man’s quest for growth opportunities. While some are just another deliberate effort by brands to trigger needs that customers will have no other choice but to fix. In my opinion, every brand should actually be …
Two friends recently had a fight over the silliest reason. The first one, a lady, tall, dark and slim lady with red lips that match her shoe colour was gisting a listening ear about the weakness and strength of each of her friends. The other lady would walk into the room just in time for …
Maybe you can help. I have thought about it for as long as possible, but I can not identify that one thing or idea that 100% of the people living on this earth share the same perspective on. When a subject is real to one person, it is fake to another; when it seems like …
Read more “Is there one thing or idea the whole world agrees on?”