I know what AI can never do!   AI won’t help a man make their life choices. Man will himself choose what makes or mars him. This responsibility is exclusive to him. And extends even to the juncture of deciding whether to…

What works for Peter might not work for Paul. It sounds so simple until we need to put it into practice. Instead of painstakingly going through the needs of every audience segment, some marketers find it easier to make assumptions.  “Marketing is about fact”, blurted out one of my erudite marketing lecturers who was instructing…

You have got a message to pass to your audience. On the other hand there is the noise which tend to distract your audience away from the desired action you want them to take. It is like a literal version of The Beauty and The Beast.  With the noise, your brand message becomes the enchanted…

Without planning, many contents and people have gone viral. This is why creators might think about being carefree about their creation and posting habits. However, hooks and clickbait are not everything; they will only spark a fire, like many, that is easily quenched.  To be consistent, methodical and responsive to change are the factors we…

Wait a minute. What have you done with the data and opinions you gather from your customers? As marketers or business owners, we have the responsibility of not only taking customers’ constructive feedback but also going the extra mile to work on them. Piling them up with no action, or taking excerpts of only the…

There is always a trend to look forward to each passing year. I suppose that some are a result of man’s quest for growth opportunities. While some are just another deliberate effort by brands to trigger needs that customers will have no other choice but to fix.  In my opinion, every brand should actually be…

Maybe you can help. I have thought about it for as long as possible, but I can not identify that one thing or idea that 100% of the people living on this earth share the same perspective on. When a subject is real to one person, it is fake to another; when it seems like…

Marketers are always looking for the best way to connect to their customers, leading to many groundbreaking and award-winning marketing campaigns. It’s a noble thing, and the satisfaction one gets from an idea that goes viral is beyond the description this blog post can give it.  This is why I am in love with being…

Those vanity metrics will take the business nowhere.  Whether you grew your follower count organically or by paid means won’t matter to the CEO. The same goes for reach, share, views — metrics like that.  Of course, they are evidence of some of your hard work. So, it makes sense that you received the initial…