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I can imagine a scenario where a colleague asks you to hold onto some cash for him. Then, you step out. Minutes later, he sees you making your way back into the office, when he asks you where you were coming from, you tell him you went to get some items from a nearby shop.…
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I had a boss (now my official elder sister😉) who would rather not have us “embellish” a feature of any of our offerings “We are not embellishing it. We are telling the truth, just with a sweet(er) delivery”. Everything in me would rise in defense. The question then is: Can marketing be done without gilding…
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Every business claims or wants to put their customer first. One thing that many do not get is that you do not achieve such a goal by focusing only on the augmented product level of your business — the customer support, warranty and what have you. You can fight all your customer support managers and…
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I will keep it short. I know you would like that. Unlike my Christmas Eve reflection, there was not so much leading to how I have arrived at what I will be sharing. It just happened, and I made sure to note it down so I will not forget it. People use different platforms…
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After a long, recovery sleep and some mundane activities, I made my way to the bathroom. It was a few hours to Christmas. There was music gently echoing from my phone’s speaker as I played a lyrics video on Youtube. I was christmasy and thankful. The lyrics were from the song You are God, by…
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It appears not only customers are kings, but arguably your employees are too. The customers pay in the money that funds your workers’ luxurious salaries, so it takes nothing for you to prioritize them over your employees. But that shouldn’t be the case, because when your staff are as satisfied with your brand as your…
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In a world where we often find ourselves needing a little extra push and inspiration, motivational blogs can serve as powerful sources of encouragement and guidance. While this blog may not specifically focus on marketing topics, it aspires to become one of the leading motivational blogs in Nigeria and beyond. Let’s delve into what makes…
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When I first embarked on my journey as a digital marketer, I faced a common challenge – finding reliable and comprehensive marketing blogs to follow. While popular sites like HubSpot were available, I craved more diverse resources to expand my knowledge and stay updated with the latest industry trends. Recognizing the importance of having a…
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It can sometimes be wiped away if the waves reach the shore. “Luck is not a factor. Hope is not a strategy. Fear is not an option.” – James Cameron (Film Director, Titanic) I was reading Jimi Tewe’s book titled “Pillars of Career Sucess” when I came across what he described as a common saying: “Hope is…
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You know, I concur that birthdays are special days. But I am yet to figure out the best way to celebrate it. Whether to be kissed by the camera lights for hours, plan my own surprise, blow up my savings or invite some friends for a piles loving, sugar experience. So, this Year, I will…