Those vanity metrics will take the business nowhere. Whether you grew your follower count organically or by paid means won’t matter to the CEO. The same goes for reach, share, views — metrics like that. Of course, they are evidence of some of your hard work. So, it makes sense that you received the initial …
I can imagine a scenario where a colleague asks you to hold onto some cash for him. Then, you step out. Minutes later, he sees you making your way back into the office, when he asks you where you were coming from, you tell him you went to get some items from a nearby shop. …
Read more “Your Marketing Role: How Frustrating Does it Get?”
I had a boss (now my official elder sister😉) who would rather not have us “embellish” a feature of any of our offerings “We are not embellishing it. We are telling the truth, just with a sweet(er) delivery”. Everything in me would rise in defense. The question then is: Can marketing be done without gilding …
Every business claims or wants to put their customer first. One thing that many do not get is that you do not achieve such a goal by focusing only on the augmented product level of your business — the customer support, warranty and what have you. You can fight all your customer support managers and …
It appears not only customers are kings, but arguably your employees are too. The customers pay in the money that funds your workers’ luxurious salaries, so it takes nothing for you to prioritize them over your employees. But that shouldn’t be the case, because when your staff are as satisfied with your brand as your …
Read more “Internal Marketing: Building a Profitable Business By Becoming a Better Employer”
When I first embarked on my journey as a digital marketer, I faced a common challenge – finding reliable and comprehensive marketing blogs to follow. While popular sites like HubSpot were available, I craved more diverse resources to expand my knowledge and stay updated with the latest industry trends. Recognizing the importance of having a …
Read more “10 Marketing Blogs You Must Read Daily as A Marketer”
Hurray! I am finally writing a blog post on Marketing, something that has been in the pipeline for some time. I am grateful for this opportunity and feel lucky that you are reading this. 😁 In this blog post, I will cover three topics: What is Marketing? How to start a career in Marketing? Must-have …
Read more “Marketing 101: A Career, A Passion, An Assignment”